↘ About
░ To mark this unique partnership, Europcar needed a playful, dynamic landing page that would capture attention, convey key information, and guide users through a short quiz experience. The goal was to engage both current customers and new audiences in an eco-conscious and innovative brand story.
↘ Objective
░ The core of the campaign was an interactive quiz. The challenge was to make the experience smooth and mobile-friendly, while keeping users curious and motivated to complete it.
░ Beyond the contest, the page promotes the Microlino as a symbol of green innovation. The design balances fun and credibility to support Europcar’s positioning in eco-friendly urban transport.
░ The layout and call-to-actions were optimized to maximize participation rates, with a focus on clarity and responsiveness. A key objective was also to align with Europcar’s visual identity for the campaign.
⮡ Gallery
